Developing a product or service system within a funnel framework to optimize customer spending and enhance retention.
Incorporating all aspects of market research and business analysis outlined in the express strategy.
Market Audit & Business Analysis
Establishing key marketing KPIs, including customer acquisition cost (CAC), conversion rate (CR), churn rate, average order value (AOV), and return on marketing investment (ROMI).
Target Audience Segmentation
After analyzing all audience segments, I develop a customized approach for each, outlining attraction methods and key targeting strategies.
Analyzing the customer base through the LTV cycle, identifying high-value cohorts, and developing tailored retention and reactivation strategies.
Selecting five main competitors, evaluating their strengths and weaknesses, analyzing customer acquisition channels, estimating marketing budgets, and conducting a SWOT analysis for each.
Developing an email or chatbot strategy to engage cold traffic, and creating RFM analysis cohorts for personalized communication through these channels.
I analyze the local media market in your industry, selecting relevant websites for ads and publications. Additionally, I evaluate referral marketing channels and create a loyalty program using PR strategies.
Creating an email or chatbot strategy to engage cold traffic and developing RFM analysis cohorts for tailored, personalized communication through these channels.
Budget Plan for 1-2 years
Creating a digital advertising strategy, developing ad cohorts using RFM analysis, and designing a targeted advertising funnel.
Defining the niche and choosing the most effective promotion channels for each audience segment, customizing strategies to meet the business's specific needs.
Creating a semantic core for site optimization, establishing a keyword strategy, conducting a website audit, and analyzing the SEO performance of the top five competitors.
We implemented