Website development management and optimization for the eCommerce business

CASE-STUDY

The client needed to create a site for selling extensions and think over the semantics and structure of the site's web pages, the structure of each page in advance.

ISSUE

I conducted a technical audit, identified errors and made optimization tasks. I gave part of the tasks to developers and controlled their implementation, and I performed part of the SEO tasks myself.

IMPLEMENTATION

Collecting keywords

Determining keywords per webpage

buiding a semantic core and website structure based on the semantic core

SEO-copywriting for each website page

marketing prototypes of the web pages in terms of conversion rate optimization (CRO) and better SEO

tasks to developers to create web pages on Drupal (Mobile, Tablet, Desctop, 4k) according to the marketing CRO prototypes

SEO-optimization according to the tasks (Robots.txt, Meta tags, broken links, Hreflang tags, OpenGraph, so on)

Google Analytics Website Events Settings

Google Search Console Settings and website indexing management

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