The architectural company specializes in urban planning, architecture, and interior design.

Case-study

Omnichannel marketing strategy for SaaS

Product Matrix

Designing a strategic funnel framework to optimize customer spending and improve retention across products or services.

Covering all elements of market research and business analysis aligned with the express strategy.

Market Audit & Business Analysis

Analyzing key marketing KPIs such as CAC, CR, churn rate, AOV, and ROMI to measure performance and optimize strategy.

Financial Analysis

Target Audience Segmentation

Analyzing audience segments to craft personalized acquisition paths and defining key targeting strategies for each group.

RFM Analysis

Examining the customer base through the LTV cycle to identify high-value cohorts and implement targeted retention and reactivation strategies.

Identifying five key competitors, assessing their strengths and weaknesses, analyzing acquisition channels, estimating marketing budgets, and conducting a SWOT analysis for each.

Competitor SWOT Analysis

Email/Chatbot Strategy

Creating an email or chatbot strategy to engage cold traffic, and developing RFM analysis cohorts for targeted communication.

Analyzing the local media market to identify ideal publication and ad placements, evaluating referral channels, and designing a loyalty program with PR strategies.

PR Strategy

After developing a promotion plan for each channel and understanding their volumes, we estimate key results like monthly budget, predicted conversion rates, cost per lead, and cost per paying client. We also outline scaling budgets for 1-2 years, providing a clear roadmap for growth and informed decision-making.

Budget Plan for 1-2 years

PPC Strategy

Designing a digital advertising strategy, building ad cohorts with RFM analysis, and developing a targeted ad funnel for optimal performance.

Omnichannel funnel

Defining the niche and selecting optimal promotion channels for each audience segment, tailoring strategies to fit the business’s unique needs.