The architectural company specializes in urban planning, architecture, and interior design.

Case-study

Product Matrix

Considering a system of products or services within a funnel framework to maximize customer spending and enhance retention.

Encompassing all aspects of market research and business analysis outlined in the express strategy.

Market Audit & Business Analysis

Identifying key marketing KPIs, including customer acquisition cost (CAC), conversion rate (CR), churn rate, average order value (AOV), and return on marketing investment (ROMI).

Financial Analysis

Target Audience Segmentation

After studying all audience segments, I create a tailored path for each one, outlining how the business will attract them. I also define the key targeting strategies for each segment.

RFM Analysis

Analyzing the current customer base through the LTV cycle, identifying the most profitable customer cohorts, and developing tailored retention and reactivation strategies for each group.

Selecting five strong competitors, analyzing their strengths and weaknesses, evaluating the channels they use for customer acquisition, estimating their advertising and marketing budgets, and conducting a SWOT analysis for each.

Competitor SWOT Analysis

Email/Chatbot Strategy

Developing an email or chatbot strategy to warm up cold traffic, and creating RFM analysis cohorts tailored for email or chatbot communication.

I analyze your local media market within your industry and select relevant websites for placing publications and ads. Additionally, I examine referral marketing channels and design a potential loyalty program using PR strategies.

PR Strategy

Once we’ve developed a promotion plan for each channel and have a clear understanding of their volumes, we can estimate key results—such as the monthly budget, predicted conversion rates, cost per lead, and cost per paying client. Additionally, we can outline the budget for scaling over 1 and 2 years. This will provide you with a roadmap for business growth, eliminating guesswork and guiding your decisions.

Budget Plan for 1-2 years

PPC Strategy

Creating a strategy for digital advertising campaigns, developing advertising cohorts using RFM analysis, and constructing a targeted advertising funnel.

Omnichannel funnel

Identifying the niche and selecting the most effective promotion channels for each target audience segment. Since every business is unique, certain tools and strategies work better for one niche, while others may require a completely different approach.

Building a semantic core for site optimization, defining the keyword strategy, conducting a website audit, and performing an SEO analysis of the top 5 competitors.

SEM Strategy & SEO

Build a detailed plan and scale!

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