Each future page of the website was thought out in terms of marketing. The text was written as a commercial offer, and only the main information blocks were placed on the homepage, showing the value that the SEB company brings to its customers as a whole. The blocks that showed the greatest value and that could be most likely a trigger for a decision among website visitors were placed higher on the page, and those that had less significance, but still addressed the client’s main objections, were placed lower.