Well-Crafted Omnichannel Marketing Strategy
from the 16 year-experienced expert
To build a house you need a plan.
To build a business, you need a strategy.
To build a business, you need a strategy.
A versatile cross-channel strategy is a step-by-step plan to go to market. This is a document that describes every step, every activity in detail. If an express strategy is a kind of quick reconnaissance of the market situation, then a cross-channel strategy is a detailed instruction of how we will implement the entire marketing system.
2-3 months
preparation time
Stages of the marketing strategy
1
Market Audit & Business Analysis
Business audit. This stage includes all the elements of market research and business analysis described in the express strategy.
2
Product Matrix
Considering a system of products or services in the context of a funnel to increase the check and retain customers.
3
Financial Analysis
Figuring out the existing marketing KPIs such as customer acquisition cost (CAC), conversion rate (CR), churn rate, average order value (AOV), return on marketing investment (ROMI).
4
RFM Analysis
Analyzing the existing customer base by the LTV cycle, identifying the most profitable cohorts of customers, formulating retention and reactivation strategies for each of them.
5
Competitor SWOT Analysis
Selecting 5 strong competitors, studying their advantages and disadvantages, what channels they use to attract customers, a rough estimate of their budgets for advertising and marketing, SWOT analysis for each.
6
Target Audience Segmentation
Having studied all segments of your audience, I build for each segment the path by which the business will attract it, I describe the main aspects of targeting each segment.
7
Cross-Channel Opportunuties
Identifying the niche and the most relevant promotion channels for target audience segments. Each business is individual. One tool works better for one niche, another niche has a completely different toolkit.
8
SEM Strategy & SEO
Collection of a semantic core for site optimization, description of the keyword strategy, website audit, SEO analysis of 5 top competitors.
9
PPC Strategy
Description of the strategy of digital advertising campaigns, development of advertising cohorts by means of RFM analysis, construction of an advertising funnel.
10
PR Strategy
I study your local media market for your industry and select relevant websites for ordering publications and advertising on these sites. I also study referral marketing channels and build you a scheme of a potential loyalty program through PR.
11
Email/Chatbot Strategy
Description of an email or chatbot strategy for warming up cold traffic. Development of RFM analysis cohorts at the level of emails or chatbot.
12
SMM Strategy
Exploring the possibilities of social media to promote your business. Social networks are not only Instagram, where, according to the layman, only cats are published. There are many social networks where it is possible to promote B2B and B2C models. I give a step-by-step guide of the promotion in selected social networks.
13
Budget Plan for 1-2 years
After we have created a promotion plan for each channel and understand its volumes, we can roughly plan the results - monthly budget, predicted conversion and lead price, price of a paying client; budget for scaling for 1 and 2 years. This will give you a navigation map of business growth and will allow you to no longer move blindly.
How does it look like?
Startup
You have a startup and you want to immediately build a comprehensive go-to-market strategy for understanding from what to start first and what to develop next.
Finding Investors
You are looking for an investor for your project. The investor needs to understand how you will develop the project, what lead generation channels are and what financial plan you suggest. With all this, we develop a marketing strategy for your startup idea which will help you present it to the investor.
Already-operating business
Your business already exists, but so far it works only on 1-2 lead generation channels. You want to optimize existing channels and look for new sources of customers to scale your business.
When to order a marketing strategy
Precise instruction for in-house marketers
Your in-house marketers can implement this strategy step by step. For them, it will be a great navigator.
You have a plan and don't lead business blindly
Many companies do business blindly, strategizing as they go, trying one thing after another. Our business development strategy will set clear financial goals and show precise steps towards them.
Performance marketing focus
The digital strategy should always be focused on the result and any marketing activities that are thought out should be tied to certain KPIs.
Tangible Revenue growth
The implemention of a cross-channel marketing system allows you to warm up the customer at different touch points in the funnel. But it is thanks to an integrated approach that achieves the best effect.
Why every business does need a marketing strategy
Calculate your omnichannel strategy development cost
The strategy development consists of a variety of components which can impact on its end cost. But also these components suit for various business model, depends on if the business is new or has been operated, and so on.
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on the marketing strategy development
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Cases of strategies developed
Let's show an example of the ready-done marketing strategy
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