The original website was a single-page site riddled with numerous SEO issues, including an excessive number of H1 headings, a poorly developed semantic core that required multiple pages, broken links, dofollow links to external sites, weak internal linking, and a low Domain Rating, among other problems.
ISSUE
Carried out a technical audit, identified the issues, and created a list of optimization tasks. I delegated some tasks to developers, overseeing their completion, while handling several SEO tasks personally.
IMPLEMENTATION
a technical audit
tasks for SEO-optimization to a developer
scraping semantics (search keywords)
buiding a semantic core and website structure based on the semantic core
SEO-copywriting for each website page
Figma marketing design prototypes of the web pages in terms of conversion rate optimization (CRO) and better SEO
responsive HTML-web pages development (Mobile, Tablet, Desctop, 4k) according to the marketing CRO prototypes
SEO-optimization according to the tasks (Robots.txt, Meta tags, broken links, Hreflang tags, OpenGraph, so on)
Google Analytics Website Events Settings
Google Search Console Settings and website indexing management
Google My Business settings
Search analysis of competitors' websites, SEO-strategy to lift up the website
Link building and writing SEO-articles
BEFORE
AFTER
Watching in Web Archive how the website looked like