Technical audit & on-page SEO for the furniture store

Case-study
The Holland eCommerce company specializes in buying and selling second-hand office furniture in the Netherlands.
Monthly Web Analysis:
What we implemented:
Analizing behavoiral factors and traffic data.
Scanning the website for technical issues and organize tasks to resolve them.
Monthly SEO-audit:
Proposing new zones to grow the business and traffic, based on the competitors' analisys and traffic analysis.
Fixing technical errors and increasing the website's Health score.
Technical optimization:
Setting and coordinating tasks among performers (designer, programmer).
Checking each completed task and sending it for revision after testing (QA).
Finding bottlenecks in terms of SEO: weak badly-converting page structure, readability of the content.

Comparing previous and current data (revenue, purchases, visitors, page views, bounce rate) in Google Analytics 4 from Organic traffic and top-positions growth for the target keywords.

Take a look at the results

Watch the monthly result report
Results we achieved only on basic SEO and technical optimization (off-page SEO wasn't included)

1 year achievements

We brought 68,635 euros to the website by Organic search
We bring
112 purchases
by Organic
After working on UX/UI,
pages per user increased by 10.
We fixed a lot of technical issues and increased the Health score from 52 to 82%
We increased Domain Rating from 25 to 27
We ranked 30 keywords for top 1-3 positions
... and 13 keywords for top 4-10 positions
We increased the Organic traffic by 2,100 visitors

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