The company needed a blog to promote the main site in search results and increase the key mass of the domain. Template blocks with adaptive themes were not suitable for full-fledged SEO - they were constantly missing some element necessary for promotion. Therefore, it was decided to create your own custom design and adapt it for convenient filling with articles. First, the company turned to another agency - they developed a blog for 6 months, finalizing the finished theme. But the development process was delayed, because, while creating one new element, the whole design got lost and produced errors, which then had to be corrected for a long time. As a result, the customer still could not accept the blog, sending it back for revision. It was decided to abandon the idea, but the use of the blog was still relevant. As a result, I developed a blog in 2 weeks, with the customer already able to start with articles. In the process, I finalized the blog, improving the page structure for SEO.
ISSUE
I developed the blog on WordPress using Elementor. I fully optimized the blog in terms of SEO. I created conversion rate optimized (CRO) article pages to connect articles in leadgenerating funnel. I am so proud of the result :)
IMPLEMENTATION
a technical audit
tasks for SEO-optimization to a developer
scraping semantics (search keywords)
buiding a semantic core and website structure based on the semantic core
SEO-copywriting for each website page
marketing prototypes of the web pages in terms of conversion rate optimization (CRO) and better SEO
responsive web pages development (Mobile, Tablet, Desctop, 4k) according to the marketing CRO prototypes
SEO-optimization according to the tasks (Robots.txt, Meta tags, broken links, Hreflang tags, OpenGraph, so on)
Google Analytics Website Events Settings
Google Search Console Settings and website indexing management
search analysis of competitors' websites, SEO-strategy to lift up the website
hiring a copywriter and manage all work for article procustion and publishment in the blog
monthly reports about the progress
EMPTY SPACE
AFTER
The blog didn't even exist yet. Let's take a look into Web Archive.