The company ordered blog development for on-page SEO
The company needed a blog to promote the main site in search results and increase the key mass of the domain. Template blocks with adaptive themes were not suitable for full-fledged SEO - they were constantly missing some element necessary for promotion. Therefore, it was decided to create your own custom design and adapt it for convenient filling with articles.
First, the company turned to another agency - they developed a blog for 6 months, finalizing the finished theme. But the development process was delayed, because, while creating one new element, the whole design got lost and produced errors, which then had to be corrected for a long time. As a result, the customer still could not accept the blog, sending it back for revision. It was decided to abandon the idea, but the use of the blog was still relevant. As a result, I developed a blog in 2 weeks, with the customer already able to start with articles. In the process, I finalized the blog, improving the page structure for SEO.
ISSUE
IMPLEMENTATION
designed prototypes in Figma
elaborated a marketing stracture for blog homepage, category page and aricle page in terms of best SEO recomendations
developed the blog on WordPress using Elementor.
fully optimized the blog in terms of SEO.
created conversion rate optimized (CRO) article pages to connect articles in leadgenerating funnel
EMPTY SPACE
AFTER
The blog didn't even exist yet. Let's take a look into Web Archive.