A Dubai-based company specializing in home and office renovations, offering design, remodeling, landscaping, and construction management services.

Case-study

Strategy for searching investors

A strategy for searching investors includes defining capital needs, identifying potential investors in your industry, creating a compelling pitch, networking through events and platforms, engaging with targeted investors, and preparing for due diligence and negotiations.

Strategy for searching contractors

A strategy for searching contractors involves defining project requirements, researching potential contractors with relevant experience, reviewing portfolios and references, requesting bids, and conducting interviews to ensure they meet your needs and standards.

Strategy for searching customers

A strategy for searching customers involves identifying target demographics, leveraging digital marketing channels (social media, SEO, email), conducting market research, offering promotions or incentives, and building strong referral programs to attract and engage potential customers.

What we work on

Product Matrix

Designing a system of products or services within a funnel framework to maximize customer spending and improve retention.

Including all elements of market research and business analysis defined in the express strategy.

Market Audit & Business Analysis

Defining essential marketing KPIs such as customer acquisition cost (CAC), conversion rate (CR), churn rate, average order value (AOV), and return on marketing investment (ROMI).

Financial Analysis

Target Audience Segmentation

After analyzing all audience segments, I design a tailored approach for each, detailing how the business will attract them and defining key targeting strategies.

RFM Analysis

Evaluating the customer base using the LTV cycle, identifying high-value cohorts, and creating targeted retention and reactivation strategies.

Identifying five key competitors, assessing their strengths and weaknesses, analyzing their customer acquisition channels, estimating their marketing budgets, and performing a SWOT analysis for each.

Competitor SWOT Analysis

Email/Chatbot Strategy

Developing an email or chatbot strategy to engage cold traffic and creating RFM analysis cohorts tailored for personalized communication through these channels.

I analyze the local media market within your industry, selecting relevant websites for publications and ads. I also assess referral marketing channels and design a loyalty program using PR strategies.

PR Strategy

Once the promotion plan for each channel is developed and volumes are clear, we can estimate key results like the monthly budget, predicted conversion rates, cost per lead, and cost per paying client. We will also outline a scaling budget for 1-2 years, providing a clear roadmap for business growth, eliminating guesswork, and guiding your decisions.

Budget Plan for 1-2 years

PPC Strategy

Developing a digital advertising strategy, creating ad cohorts with RFM analysis, and building a targeted advertising funnel.

Omnichannel funnel

Defining the niche and selecting the best promotion channels for each audience segment, tailoring strategies to fit the unique needs of the business.

Developing a semantic core for site optimization, defining a keyword strategy, auditing the website, and analyzing SEO performance of the top five competitors.

SEM Strategy & SEO

Build a detailed plan and scale!

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