The client had 44 sites in different regions of the world, and all these sites were simultaneously ranked and appeared in the SERP, creating chaos. A site from the USA, a site from Brazil, or Europe could appear for the same key request. This created confusion for the buyer. My task was to fix it.
ISSUE
The website migrated from Magento 1 to Magento 2 and I needed to properly build the process of its transfer and page restructuring.
IMPLEMENTATION
marketing prototypes of the web pages in terms of conversion rate optimization (CRO) and better SEO
tasks to developers about keynote SEO requirements and rules according to the marketing CRO prototypes
SEO-optimization according to the tasks (Robots.txt, Meta tags, broken links, Hreflang tags, OpenGraph, so on)
BEFORE
AFTER
Is was an eCommerce website developed on Magento 1.