Initially, the site was a one-page site with a huge number of errors in terms of search engine optimization: a huge number of H1 headings, the lack of a well-developed semantic core, under which several pages must be created, broken links, dofollow links to external pages, poor linking, low Domain Rating and so on.
ISSUE
IMPLEMENTATION
a technical audit
tasks for SEO-optimization to a developer
scraping semantics (search keywords)
buiding a semantic core and website structure based on the semantic core
SEO-copywriting for each website page
marketing prototypes of the web pages in terms of conversion rate optimization (CRO) and better SEO
responsive HTML-web pages development (Mobile, Tablet, Desctop, 4k) according to the marketing CRO prototypes
SEO-optimization according to the tasks (Robots.txt, Meta tags, broken links, Hreflang tags, OpenGraph, so on)
Google Analytics Website Events Settings
Google Search Console Settings and website indexing management
Google My Business settings
Search analysis of competitors' websites, SEO-strategy to lift up the website
Link building and writing SEO-articles
Monthly reports about the changes
BEFORE
AFTER
Watching in Web Archive how the website looked like
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RESULT
The website has significantly increased keywords to rank
The number of organic visits to the website increased
The number of subscribers to the softwate increased
The monthly revenue from the SEO channel increased
Domain Rating raised
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Widen limits of business opportunities
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