CASE-STUDY

The current website does not exist and needs to be built from scratch. To support future advertising efforts, a highly optimized landing page is essential. Key priorities include a well-structured semantic layout, a strong call-to-action, fast loading speeds, mobile responsiveness, and SEO-friendly elements. These features will drive high conversion rates and enhance ad performance.

Performed a technical audit, pinpointed key issues, and outlined optimization tasks. Assigned specific tasks to developers for execution while personally handling critical SEO enhancements.

a technical audit

tasks for SEO-optimization to a developer

scraping semantics (search keywords)

buiding a semantic core and website structure based on the semantic core

SEO-copywriting for each website page

Figma marketing design prototypes of the web pages in terms of conversion rate optimization (CRO) and better SEO

responsive HTML-web pages development (Mobile, Tablet, Desctop, 4k) according to the marketing CRO prototypes

SEO-optimization according to the tasks (Robots.txt, Meta tags, broken links, Hreflang tags, OpenGraph, so on)

Google Analytics Website Events Settings

Google Search Console Settings and website indexing management

Google My Business settings

Search analysis of competitors' websites, SEO-strategy to lift up the website

Link building and writing SEO-articles

Prototyping and designing the website according to the chosen brand’s colors and style, maintaining a cohesive and visually consistent identity across all digital platforms.

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