CASE-STUDY

The existing website is nonexistent and requires a complete build from the ground up. To support future advertising efforts, a highly optimized landing page must be developed. Essential considerations include a well-structured semantic layout, a compelling call-to-action, fast loading speeds, mobile responsiveness, and SEO-friendly elements. These factors will ensure high conversion rates and maximize ad performance.

Conducted a technical audit, identified key issues, and compiled a list of optimization tasks. Delegated specific tasks to developers, ensuring their completion, while personally managing various SEO improvements.

a technical audit

tasks for SEO-optimization to a developer

scraping semantics (search keywords)

buiding a semantic core and website structure based on the semantic core

SEO-copywriting for each website page

Figma marketing design prototypes of the web pages in terms of conversion rate optimization (CRO) and better SEO

responsive HTML-web pages development (Mobile, Tablet, Desctop, 4k) according to the marketing CRO prototypes

SEO-optimization according to the tasks (Robots.txt, Meta tags, broken links, Hreflang tags, OpenGraph, so on)

Google Analytics Website Events Settings

Google Search Console Settings and website indexing management

Google My Business settings

Search analysis of competitors' websites, SEO-strategy to lift up the website

Link building and writing SEO-articles

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