CASE-STUDY

The current website is nonexistent, requiring a full build from scratch. To support future advertising efforts, a well-optimized landing page needs to be developed. Key considerations include a strong semantic structure, a clear call-to-action, fast loading speeds, mobile responsiveness, and SEO-friendly elements to ensure high conversion rates and effective ad performance.

Carried out a technical audit, identified the issues, and created a list of optimization tasks. I delegated some tasks to developers, overseeing their completion, while handling several SEO tasks personally.

a technical audit

tasks for SEO-optimization to a developer

scraping semantics (search keywords)

buiding a semantic core and website structure based on the semantic core

SEO-copywriting for each website page

Figma marketing design prototypes of the web pages in terms of conversion rate optimization (CRO) and better SEO

responsive HTML-web pages development (Mobile, Tablet, Desctop, 4k) according to the marketing CRO prototypes

SEO-optimization according to the tasks (Robots.txt, Meta tags, broken links, Hreflang tags, OpenGraph, so on)

Google Analytics Website Events Settings

Google Search Console Settings and website indexing management

Google My Business settings

Search analysis of competitors' websites, SEO-strategy to lift up the website

Link building and writing SEO-articles

We design websites using the same branding colors and style to ensure a cohesive and visually consistent brand identity across all digital platforms.

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